If you have one or more retail stores and you don't use email to increase store traffic, you may be missing a huge opportunity. According to the USC Annenberg's "Surveying the Digital Future: Year Four," 75 percent of Internet purchasers say they shop online, then buy in retail stores. Think about that! Email marketing will help you:

• Build ongoing online communications
• Cleanse your databases
• Grow your databases and acquire new contacts
• Help with your call to actions and business growth
• Integrate digital communication in your marketing mix
• Understand your market and customers
• Provide you business intelligence with reports and statistical data at any time
• Generate revenue by leveraging existing and unused client databases
• Create opportunities for joint promotional campaigns to assist you to grow your databases with key strategic partners